This trailer features two very established members of the Eastenders cast who are returning after a long hiatus, hence the style of trailer which is reliant on the audience to remembering these two characters from previous episodes (Kat and Alfie). The trailer is a parody of the typical spaghetti western stand offs, based on the popularity of both characters which justifies the other characters featured within the trailer to feel intimidated. Therefore audience/viewers know the characters, making it unnecessary to introduce them with some sort of narrative.
The trailer features an initial establishing shot of the square, which confirms where the soap will take place. This eventual follows multiple medium/close shots of characters, focusing on their facial expressions as the diagetic sound is low and the soundtrack is played much higher. The two main characters Kat and Alfie are disguised by using close ups of other body parts other than their face to remain anonymous till the very end where they pan up to show their faces.
The trailer is extremely stylized adopting a spaghetti western style which is significantly apparent from the mise en scene, for example Kat and Alfie are wearing typical period clothing from that particular time period in the 'West'. The sepia tone in the trailer is significantly different from the tone diluted tone in the actual soap. In addition the soundtrack is heavily influenced by western movies, otherwise known as intertext, for example when Alfie emerges from the shadows there is a typical Western hero soundtrack within the background.
However our advanced production cannot use this particular type of trailer style as it is a new soap and the characters featured within our soap opera trailer and new thus requiring the trailer to feature some sort of mini narrative that will allow the audience to understand who the characters are.
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