Monday 4 April 2011

Questionnaire


What is your age?

5-9 [1]                         10-14 [4]                    15-19 [9]                   20-24 [3]                    25-29 [2]     30+ [1]

What is your gender?

Male [6]                   Female [14]

What is your favourite soap opera?

Eastenders [4]                       Coronation Street [2]                           Emmerdale [2]                        Home and Away [6]              Neighbours [4]

What time do you watch soap operas?

3pm-4pm [0]                         4pm-5pm [0]                       5pm-6pm [0]                    6pm-7pm [10]   7pm-8pm [5]                         8pm-9pm [5]

Would you like another soap opera on TV?

Yes [18]                        No [2]

What channel would you prefer a new soap opera to air on?

BBC1 [5]                     BBC2 [1]                     ITV1 [4]                      Channel 4 [4]                               Five [1]                       Other (please specify) [5]

E4 [5]

What issues would you like to see in a new soap opera?

..............................................................................


The feedback gathered from the questionnaire was extremely beneficial as it help me acquire a target audience that want a new soap opera. For example the most prominent age category within our research was the 15 to 19 years of age category, meaning our soap will have significant competition from other soaps such as Hollyoaks (coincidentally the most popular soap amongst the people who filled in the questionnaire) which appeal to a similar audience. Therefore in order to avoid competing with Hollyoaks due to its strong established fan base, the most logical way to solve this problem is schedule our soap opera after Hollyoaks, possibly on the same channel E4 which received joint equal votes with BBC1. However this could be an opportunity to bring a contemporary soap opera aimed towards a younger audience to a very established and widely syndicated channel such as the BBC, although this may become a problem due to Eastenders audiences overlooking our soap due to the overwhelming popularity of Eastenders.  The ratio between men and women is significantly more lenient towards female audience members thus meaning the soap must deal with certain issues such as teenage pregnancy in order to appeal and educate the audience with real life issues which are relatable. Overall this questionairre was very helpful indeed and could potentially determine the outcome of our creative project.

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