The Street Pitch Table/Treatment/Character Profile Table

This is the initial pitch table the group equally contributed to in order to throw in ideas which we will eventually develop into our advanced creative project:

Possible Title	Content	Target Audience (age, gender, social class etc)	Channel and time of broadcast	Frequency
The Street	A small street in the urban city of London where the characters are mainly of a working class background.	Youth between ages 12-18, girls/boys, working class	Channel 5 at 5:00pm	Monday - Friday
Suburbia	A small suburban upper class road where the characters have dramatic lives.	Young adults (primary audience) to Middle age (secondary audience), working to middle class	Channel 4 at 8:00pm	Monday - Thursday
Concrete Jungle	A group of employees at a business in the city, following everyday lives.	Broad audience, mostly targeted to young adults, girls, working and middle class	Channel 5 at 9:00pm	Monday - Friday

As a group we all mutually agreed that The Street was the best pitch to develop into a treatment, here is the treatment:

The Street is a weekly televised serial soap opera which will air Monday to Friday with an omnibus on the weekend, preferably on a Sunday. The Street will be entirely focused within a small community in South London. The significantly large cast of characters will be of a particular class, more specifically of a lower / working class as it will coincide with the location thus being set within a sub-urban area consisting of sets which include the pub, community centre, estate, park, etc. The characters within the soap opera will be of diverse ethnicities as the area of south London is multicultural. However there will be a particular focus on current stereotypes of youth crime, especially those within the Afro-Caribbean community. The streets will have a broad target audience although it focus on primarily younger audiences, especially young teenager hence the airing time will be scheduled after popular soap operas targeted to a similar audience such as Hollyoaks, therefore the broadcasting time will be at 7:30 to 8pm. The channel it will air on will be E4 as it already has established a young audience thus ensuring The Street will gain momentum due to its being aired after Hollyoaks.

Its 2011, the South London streets are becoming very unstable and volatile. When Michelle left the street two years ago her family went in turmoil and so did the entire Street, bitter fights broke out amongst neighbours and eventually turned the friendly neighbourhood into a broken community. Ben and Hayley are the parents of Michelle have been divorced for six months after the disappearance of their daughter. Ben lost his entire business at the hands of his wife Hayley and is suffering from deep depression, dealing with severe alcohol problems which consume him into episodes of violent rage. Michelle returns to the street in the first episode and begins to wreak havoc, destroying the little that is left of her family. On the other hand the youth living in the council homes on the street have become enticed by crime and gang culture, Dwayne starts dealing narcotics in the alleyways of the street with his friend Cameron. Sally is now 3 months pregnant to Dwayne's child, although unknowingly the baby is actually Cameron's but both are oblivious to this, whilst Sally deals with her 3 year old child she faces a dilemma whether to tell them who's the father.

Character Profile Table:

Character	What do they look like?	What is their personality?	Storyline
Benjamin Michael	Benjamin is tall, blonde, blue eyes, pale skin and a chiselled jaw who wears a suit and tie.	Benjamin is a very calm and caring family man, but has the potential to snap and react violently.	Benjamin is undergoing the stressful divorce between him and his wife due to her missing daughter.
Hayley Thornton	Hayley is a tall, brunette, green eyes, pale skin with freckles who dresses casually.	Hayley is an independent, powerful, aggressive woman, found in the centre of conflicts.	Hayley is the evil ex wife of Benjamin who is desperately looking for her daughter.
Michelle Michael	Michelle is young, petit, brunette with a tan who dresses provocatively.	Michelle is a strong willed girl who desires independence, she is argumentative and miserable.	Michelle is returning to the street after 5 long years.
Sally Cole	Sally is a young girl in her teens who is now 3 months pregnant, with blonde hair and green eyes	Sally is an innocent girl who is very easily manipulated by her peers and shy.	Sally faces the dilemma whether or not to tell Dwayne that she is pregnant with Cameron’s baby.
Dwayne David	Dwayne is a young Afro-Caribbean boy in his late teens, dressed in baggy clothing and wears hats and bandanas	Dwayne keeps himself to himself thus being very independent but has a short temper which leads to him lashing out violently.	Dwayne’s father left when he was nine years old and ever since has been dealing drugs. He assumes Sally is pregnant with his child.
Cameron Roberts	Cameron is a chubby teenager, black scruffy hair and beard with brown eyes.	Cameron is quiet and shy, easily tempted by Dwayne to deal drugs with him.	Cameron has always loved Sally who live next-door and got her pregnant at a party but doesn’t remember.